DaTE – Shaping Avantgarde 2020

L.G.R srl

Roma, Italia

Piazza Lecce, 4
00161 Roma (Roma)

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L.G.R has been producing eyewear entirely handmade in Italy since 2008. The frames are made by small workshops that are able to craft top-quality, authentic, and sophisticated products. All materials are processed following traditional procedures which make L.G.R models unique. L.G.R lenses, which are made of tempered mineral glass and are entirely handmade in Italy, boast the highest level of optical clarity in the world.
Luca Gnecchi Ruscone was born in Rome to a family with strong ties to Africa. During a trip to Asmara, on which he visited one of the warehouses of the store that belonged to his grandfather – who imported sunglasses from the 1930s to the 1970s – Luca Gnecchi discovered some vintage models dating back to the 1940s. This gave him the idea of embarking on a business venture in a completely new world for him. Through the success of the first collection, entirely handmade in small workshops, Luca Gnecchi has been able to recover an ancient know-how that was about to get lost. By mixing tradition with innovation, he has been able to achieve international success, winning over celebrities like Tom Cruise, Cristiano Ronaldo, Prince William, Marion Cotillard, Gigi Hadid, Kate Hudson, Giorgio Armani, Charlotte and Pierre Casiraghi, and many others.
L.G.R eyewear can be purchased at the Flagship Stores in Rome (Via della Fontanella di Borghese, 22), Milan (Corso Garibaldi, 36), Florence (Via Porta Rossa, 68R), online on and in selected stores all over the world.


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