DaTE – Shaping Avantgarde 2020


Fossalta di Portogruaro, Italia


Via delle industrie 18
30025 Fossalta di Portogruaro (Venezia)

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Ziel is a company recognized for the reliability and design of its productions throughout the country,
both by distribution and by the final consumer, due to its forty years of history in the optical sector.
Thanks to the ability to grasp the needs of a constantly evolving market, the Company has developed an exclusive product range, characterized by the pursuit of the highest quality.
These are the characteristics that the Ziel house brands have in common:
- Alkimia
This brand is born from the encounter between Ziel's technical know-how and Italian design.
“Life is what happens in the backstage” is the concept that gave life to the collection.
A range that manages to enhance the personality of each face without overlapping it.
Each shape magically finds a way to enter into symbiosis with the wearer.
Lightweight, flexible and resistant frames, made of HD (High Density) cellulose acetate, give life to a robust and versatile product, destined to last over time.
Colors blend in unique and original shades.
All models are equipped with an additional clip-on with polarized lenses that add style, personality and versatility to the product.
- Smartee
What you wear can really affect your mood. For this we have created Smartee.
A new concept of reading glasses, a stylish accessory that you can renew every day by combining temples and fronts with different shapes and colors.
With Smartee you can always wear something different and appropriate with respect to your look and mood.
An exclusive patent makes them easy to assemble and disassemble, without sacrificing practicality, lightness and impact resistance.
Specially made in a material that comes from Ziel's technological know-how, all models are non-toxic, hypoallergenic, resistant and flexible.
From today it is no longer necessary to always buy something new to renew your look ... Just follow instinct, desire and imagination to always find new combinations of shapes and colors and express a different and original style every day.
- Ziel approved by the Italian Alpine Club
From the historical collaboration between Ziel and the Italian Alpine Club, a collection is born that carries the spirit of the mountain in eyewear suitable for everyday life.
Here is the concept of the Sun & Style and Life & Style collection.
Entirely designed and produced in Italy, each model combines style elements with Ziel technology (which we can find in the materials and exclusive Ziel UV-proof lenses).


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